• "A majority of respondents (2004 Cone Corporate Citizenship Study), 76 percent, said that learning about a company-charity partnership increases both the positive image they have of the charity and the likelihood that they will tell a friend about the organization, while 79 percent said they'd be more likely to buy a product to support that charity." - The Chronicle of Philanthropy - May 26, 2006
  
  
• "...Americans agree that Charities need to do more than passively accept grants, and it makes good sense to harness the resources of a company beyond just the philanthropic dollar." - The Chronicle of Philanthropy - May 26, 2006
  
  
• "Giving rose by 2.3 percent in 2004 to $248.5-billion" - Giving USA
  
  
• "Seventy percent of Americans are more likely to give money to a charity after hearing that it is working with a company to raise money and awareness, according to a new survey." - The Chronicle of Philanthropy - May 26, 2006

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